LeBron James signed a lifetime contract with Nike last year in December. Initially it was reported that the deal was worth upwards of $500 million. Now, in an interview for the debut issue of GQ Style, James’ business manager, Maverick Carter, is seemingly confirming that the lifetime deal with Nike may be worth a billion dollars. Carter says he can’t disclose the information during the interview, but when questioned specifically about $1 billion, he reportedly pointed his finger skyward, implying that the deal is actually worth more than that.
“It’s a fantastic deal,” Carter says. “Nike feels great about the deal. That’s the most important thing. As great as I feel, as great as LeBron feels—Nike feels fantastic about it. It’s the largest deal in the history of the company. Their hope is he makes even more. And our hope is that, too, obviously.” Carter went to high school with James and has helped the 4-time MVP build his empire, which includes the Nike deal
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